The success of the popular Hamster advertising campaign that promoted the Soul in the U.S. in 2010 inspired Kia to launch a new special edition model of its boxy crossover model. Previewed by the Hamstar concept at the 2011 SEMA show, the red and black 2011 Hamstar is the sixth special edition Soul. The car sports unique exterior graphics and interior refinements, including a 315-watt audio system with pulsing speaker lights. The limited-edition Hamstar Soul is based on the Soul+ trim level and wears custom Hamstar artwork, including a black star graphic with the signature Hamstar script logo on the hood and the tailgate, plus matte black stripes on the sides. It also gets body colored bumpers, fog lights, a rear spoiler, black 18-inch alloy wheels with silver edges, black fender vents with integrated turn signal indicator and a matte black fuel door. Inside, the Hamstar Soul features bespoke Hamstar floor mats, black leather upholstery, heated front seats, automatic climate control, leather wrapped steering wheel and gearshift lever, and push button start with smart key. The Audio Upgrade Package includes a center speaker, subwoofer, 315-watt external amplifier and speaker lights. The Hamstar Soul is powered by a 142HP 2.0-liter petrol engine mated to a four-speed automatic transmission and is priced from $20,295 (€14,200). "The Soul was designed to stand out in a sea of sameness and we are committed to keeping it fresh, fun and relevant in the marketplace and the special edition Hamstar Soul is the latest embodiment of that philosophy," said Michael Sprague, vice president of marketing & communications Kia Motors America. Scroll down to watch Kia's Hamster commercials.
The BMW Group’s decision to launch a new posh version of the Mini hatch called “Mini Inspired by Goodwood” motivated Bulgarian design studio Vilner to develop its own luxed-up variant of the British supermini. However, while the Goodwood model received the Rolls Royce touch, Vilner’s proposal tries to emulate a Bentley – at least in the interior.
Even though Vilner has baptized the car “The Italian Job” as homage to the famous movie, for obvious reasons, a more appropriate name would have been “Mini Inspired by Crewe”. The Bulgarian company has dressed the Mini hatchback’s interior with fine materials such as brown Nappa leather and Alcantara, with parts of the seats, door panels, dashboard and roof lining featuring a diamond shape theme. In addition, the doors have gained elements of black leather while the original plastic was re-sprayed in a sparkling gray finish.
Vilner also took care of the Mini Cooper S’ exterior which sports a grey matte foil-wrap with contrasting black racing stripes and a matching color roof along with new 18-inch alloy wheels.
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